Social Media Optimization (SMO)

Social presence and engagement that builds a real audience.

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Posting for the sake of posting doesn't move a business forward. We build a content calendar around what your audience actually engages with, then manage the community that shows up because of it.

What's included

  • ✓ Monthly content calendar with creative design for each platform
  • ✓ Community management — comments, DMs and enquiry routing
  • ✓ Profile and bio optimization across Instagram, Facebook and LinkedIn
  • ✓ Platform-specific content formats (reels, carousels, posts)
  • ✓ Monthly performance reporting on reach, engagement and growth

How we run it

01

Audience & competitor review

02

Content calendar & creative direction

03

Publishing & community management

04

Monthly performance report

Common questions

Which platforms do you manage?

Typically Instagram, Facebook and LinkedIn — we recommend the mix based on where your actual customers spend time.

Do you write captions too?

Yes, captions, hashtags and creative direction are part of the service, not an add-on.

Want this for your business?

Get a free, honest assessment of where SMO would actually help.

Get a Free Growth Plan →